Doeberl Cup 2026: Where Chessnut Met Australian Chess Fans OfflineBy Wade Higgins
Chessnut Brand Representative，Australia
April 2026
About the Event
The Doeberl Cup is one of Oceania’s largest and most prestigious chess tournaments, held annually in Canberra, Australia over the Easter weekend. It attracts top players from around the world, as well as hundreds of junior competitors.
From April 2 to 6, 2026, Chessnut made its first appearance at the Doeberl Cup as a prize sponsor.This was not just a simple exhibition—it marked Chessnut’s first official offline brand event in the Australian market.
Our On-site Presence
Booth Location
Our booth was placed right outside the main playing hall, facing the main staircase used by around 300 players. This prime location ensured steady and natural foot traffic all day long.
Product Experience
We showcased our full product lineup: Move, EVO, Pro, and Air. All boards were fully open for hands-on experience with no fences or glass covers. Every visitor could touch, operate, and play on any board freely.
Giveaway Activities
We offered two prizes: Chessnut GO and Chessnut Air. Visitors registered at the booth, and winners were announced and awarded during the opening and closing ceremonies.
Industry Networking
We built connections with local chess clubs, tournament organizers, and chess association leaders, laying a solid foundation for future cooperation.
Visitor Feedback
The booth maintained high levels of engagement throughout the event.
Chessnut Move became the most popular model with very direct and positive user feedback. EVO and Pro attracted many competitive players looking for high-level training equipment.
Many visitors commented that the pricing was “more reasonable than expected”, which was a very positive signal for the Australian market.
The three most frequently asked questions were:
· Availability of spare parts
· Local shipping and delivery speed
· After-sales service and supportThese insights will help us further optimize our services in overseas markets.
Around 60% of interactions came from parents. Many researched the products while their children were competing, then brought them back to the booth to test together and make choices together.
Several chess clubs and tournament organizers visited voluntarily to learn more about Chessnut, expressing interest in bulk orders and long-term partnerships.
Why This Matters for Chessnut
This was Chessnut’s first official offline appearance in Australia.Before this, Australian customers mainly knew Chessnut through online channels. The Doeberl Cup allowed them to touch and experience our products for the first time.
It provided real validation of market demand.A smart chessboard is a product that requires hands-on experience, and the Doeberl Cup confirmed strong genuine interest in smart chessboards in Australia.
It is part of Chessnut’s global expansion.From North America to Europe and now Australia, Chessnut is gradually building a global offline event network. Each event builds our brand equity step by step.
Conclusion
The Doeberl Cup is just the first stop for Chessnut in Australia.
Users need hands-on experience, and brands need face-to-face connection—the value of offline events is fully shown through a well-designed tournament booth.
Our next stop is already in planning.
Wade Higgins
Chessnut Brand Representative, Australia
April 2026